Jumat, 17 Mei 2013

Google Analytics Premium data in BigQuery is coming soon

Google Analytics Premium data in BigQuery is coming soon

The landscape in data analysis has changed rapidly in the past few years. Organizations and developers are analyzing larger data sets, from more data sources, to drive their decision-making. They are examining huge volumes of unsampled data to make informed business decisions--often mining information in business intelligence tools for strategic insights. For the data scientists that perform these analyses, having direct granular access to Google Analytics data is becoming increasingly important.
Today at I/O, we announced that we are giving Google Analytics Premium users the ability to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze in seconds without massive cost by leveraging Google BigQuery, a web service that lets developers and businesses conduct interactive analysis of big data sets and tap into powerful data analytics. 
Interactive data analysis and data ownership
The upcoming BigQuery integration, happening later this year, is a planned feature for Google Analytics Premium that allows clients to access their session and hit level data from Google Analytics within Google BigQuery for more granular and complex querying of unsampled data. For those unfamiliar with Google BigQuery, it’s a web service that lets you perform interactive analysis of massive data sets—up to trillions of rows. Scalable and easy to use, BigQuery lets developers and businesses tap into powerful data analytics on demand. Plus, your data is easily exportable; you own it.
Benefits of BigQuery
  1. Leverage Google’s massive computing power to get business insights from big data in seconds rather than hours.
  2. Analyze massive amounts of data in the cloud with no up-front investments (hardware provisioning or software licensing investments).
  3. Share and collaborate quickly and securely using Access Control Lists. 
  4. Store as much as you want, paying only for what you use.
  5. Protect your data with multiple layers of security from Google.
Potential Uses of the Google Analytics Premium and BigQuery Integration
Having Google Analytics session and hit level data available in BigQuery opens several possibilities for developers and data scientists. Usage includes, but is not limited to, the following 
  • Analyzing visitor behavior across very large date ranges. Answer the question: "From 2010 to 2013, which sections of my site had the most volatility in daily traffic volumes?"
  • Joining against data from other sources. Make detailed, custom analyses, such as: "I have a database that contains all the metadata about each article posted on my site and would like to see the bounce rate, conversion rate and new visitors generated by author and topic."
  • Understanding complex queries. Answer the question: "Of the visitors to my site that used a voucher code, how many originally discovered my brand from a voucher code site and how many left the checkout process and returned within 10 minutes with a voucher code? Which codes were used in each case?"
  • Integrating with Data Warehouses. Make detailed, custom analyses, such as: "On a weekly basis, for each of my logged in customers, I want to see the top 5 products that they viewed but did not buy and add that information into their record in our CRM."
We are looking forward to getting this granular data access into the hands of developers and data scientists. To receive more information about this integration as it comes available, developers may register their interest here: http://goo.gl/QJR9Y.
Posted by: Clancy Childs, Product Manager, Google Analytics Premium 

The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics

| 2:10 PM
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Last year at I/O we launched Mobile App Analytics, a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, engagement and outcomes like in-app purchases. 
This year at I/O, our team continues to improve mobile analysis with two announcements: Mobile App Analytics Play Integration and Google Tag Manager for Mobile Apps. These updates, to be available for all users shortly (with links below to help you get on early whitelists) will let you better measure a mobile world and use your data in more ways to improve the customer experience. 
Better understand the total picture of your app users with Google Play Integration
We’re excited to announce a long-anticipated integration of Mobile App Analytics more deeply with Google Play. It’s especially exciting for app developers and marketers because it’s the first time we’re presenting a complete view of the Play acquisition funnel in one clear, easy to understand report.
The data sources you’ll be able to see include:
Google Play traffic sources: understand which traffic sources and Google search keywords account for most new users. Campaign sources will help you refine your app marketing mix in order to focus on those campaigns and programs that bring the highest quality traffic. 
Google Play views: at the very top of the app funnel, you’ll want to understand clearly how many views your app is receiving in Google Play from each campaign or source. 
Installs: installs simply shows the number of users who actually installed your application from Google Play. It’s useful here to determine which sources are successful at driving installation. 
New users: beyond installs, new users shows you how many users actually launch your application. This is a key metric to see even beyond installations and tracing the path up the funnel.
As this report is using flow visualization, you can also select any path you wish to analyze further which will highlight that path and present useful data points along the funnel such as drop off rate.
Google Tag Manager for Mobile Apps
Ever want to make a small tweak to your mobile application but your users have already downloaded your app? Ever forget to add analytics to a key event until it’s too late? Shipping your app usually means you have one chance to get it right, and that’s not the best way to build a business.

With Google Tag Manager for Mobile Apps launching in beta, you can dynamically configure your mobile applications on Android and iOS server-side. You can hone your app for various audiences, and you’ll never get caught by old versions or forgetfulness again.
Google Tag Manager for Mobile Apps uses Google Tag Manager’s sophisticated rule-based serving engine  and easy-to-use management interface to make it a snap for developers to make changes to their applications, even after an app has been downloaded by users. Now changing the configuration of your application or rolling out a new feature is as easy as going to the Google Tag Manager web interface, changing a couple of values, and then pressing a Publish button. Changes go live in seconds.
You can configure virtually anything in your application: from ad values such as frequency and duration and UI settings like colors and layout, to time-based events such as in-app promotions and special events. Sign up for the whitelist to be among the first to try out GTM for Mobile (you’ll need to first visit the Google Tag Manager site and create an account if you haven’t already).
We’re excited to continue to push the envelope with what analytics can do across devices and platforms and cater to developers with tools they want.
Posted by the Google Analytics Team  

Google Analytics at Google I/O

We’ve been working hard getting ready for Google I/O! We're livestreaming our presentation on how to optimize web and mobile apps across devices using Google Analytics on Thursday, May 16 at 1:40pm PT and we’d like to invite everyone to join us.
We recently launched Universal Analytics, a new way to measure user interactions across any device / platform / environment. By measuring this data, developers can better optimize their applications. In this session we'll discuss how to measure user-interaction from any device as well as demo new reports and best practices to optimize both web and mobile apps.
For those of you who are going to be at I/O, please stop by the Ads sandbox and say hi to the Analytics team! We’ll be around to answer questions, and we may even have some pretty cool Analytics gear to give out. Be sure to check out all of our Analytics sessions. You can find the full schedule here.

 Menurut pendapat saya, Google semakin Okay,, dengan product-product terbarunya, dan pengembannya. Bagi teman - teman yang belum menggunakan layanan GA (Google Analytic) agar segera SignUp ke
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